PUR Plus
The blue American PUR cartridge, certified against a longer contaminant list than Brita's equivalent.
At a glance
- Fits
- 4 jugs
- Rated life
- 40 gallons (151 L) · 2 months
- Evidence
- Certified NSF/ANSI 42, NSF/ANSI 53, NSF/ANSI 401
- Pack sizes
- 1, 2, 3, 4, 6
- Also sold as
- blue PUR filter, Lead Reduction filter
PUR Plus is the higher grade of the two PUR pitcher cartridges and the reason to choose PUR over Brita in the United States. It is certified to reduce lead, mercury and a set of pesticides and industrial pollutants — a longer audited list than the Brita Elite carries, for a similar price. Both PUR grades fit every PUR pitcher.
Buy PUR Plus cartridges
Sorted by pack size. Per-cartridge cost falls steeply with pack size — this is where the money in this category is saved or wasted.
PUR Plus Lead Reducing Water Pitcher and Dispenser Replacement Filter
Certified- Single
- 40 gallons (151 L) · 2 months
- Fits 4 jugs
PUR Plus Water Filter Replacement for Pitchers & Dispensers
Certified- 3-pack
- 40 gallons (151 L) · 2 months
- Fits 4 jugs
PUR PLUS Water Pitcher Replacement Filter with Lead Reduction (4 Pack)
Certified- 4-pack
- 40 gallons (151 L) · 2 months
- Fits 4 jugs
PUREPLUS CRF950Z Pitcher Water Filter Replacement for Pur PPF900Z
Certified- 4-pack
- 40 gallons (151 L) · 2 months
- Fits 4 jugs
What it removes — and what it does not
Reduces
- Chlorine taste and smell
- Lead
- Mercury
- Copper
- Cysts
- Pesticides and herbicides
- Industrial pollutants
Does not reduce
Listed because it is the more useful half. Every cartridge on the market reduces chlorine taste; what separates them is what they leave behind.
Independently audited against a named standard by a certification body such as NSF, WQA or IAPMO, with the listing published and the factory subject to inspection. This is the strongest claim available.
Jugs that take the PUR Plus
Every jug in our data with this fitting.
Cartridges that fit the same jugs
Interchangeable with this one — a straight swap, not an adapter.
PUR Plus questions
Which jugs take the PUR Plus?
4 jugs in our data take this cartridge: PUR Plus 11-Cup Pitcher, PUR Plus 7-Cup Pitcher, PUR Plus 18-Cup Dispenser, PUR Plus 30-Cup Dispenser.
How long does a PUR Plus cartridge last?
Rated at 40 gallons (151 L) · 2 months.
That is a throughput figure rather than a calendar one. Hard water and heavy use both exhaust a cartridge sooner than the box suggests.
Is the PUR Plus certified?
Independently audited against a named standard by a certification body such as NSF, WQA or IAPMO, with the listing published and the factory subject to inspection. This is the strongest claim available.